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Hardcore Cookies - Phoebe Alva

1. What first inspired you to create? and going forward with your creative outlet, what motivates you to keep up with it?

I was inspired to create Hardcore Cookies over a year ago when I decided to cut all dairy out of my diet for ethical reasons. I had made these really amazing vegan cookies that all my friends loved, and I thought it would be a cool idea to start selling and marketing them. I also knew first hand how it can be hard to find vegan options at outings or events, and that there is a big vegan sector of the hardcore community, and with that in mind, Hardcore Cookies was born. I keep going for very simple reasons- first off I really love baking and being able to share these cookies with people I care about. Second, I love being able to listen to music and dance around in my kitchen while eating cookie dough.

2. What have you been up to during quarantine? Have you been creating more or less than before; and how has that impacted your sales?

With quarantine came binge watching the Great British Baking show, and with that came wanting to bake even more than before. (I know how to make bread now!) I have been creating a lot more vegan dessert wise, but also music wise. I’ve been learning to play bass for a while, and recently started experimenting with song writing. That’s been really cool for me. Sales are around the same- lots of hungry bored kids come out of the woodwork when they’re stuck inside all day. Oh also, I sewed some really ugly sweatpants and tried my hand at painting!

3. Out of all your releases, which of them holds the most meaning to you and why?

Deadbeat Double Chocolate Chunk is the cookie that means the most to me, and I’m not just trying to flatter you, Matt. It was the first Hardcore Cookie flavor I ever created/experimented with, and is the reason I started this company at all. I love cookies with a TON of chocolate chips, and wanted this to be my ultimate perfect vegan heaven. I am proud of that little cookie and how far we’ve come together.

4. What does it mean to you to be a female creative in your field? How do you feel you are represented?

I love being a female creative, but I can’t say I’ve felt any different than any other 18 year old cookie baker regardless of gender. It might be because my company is still so tiny or maybe nobody judges you when you’re the beholder of a huge chunky cookie they really want. I am so proud to be a woman and so proud of the women that surround me and this community, and I recognize the struggles that so many of them face as creatives specifically. I’ve often looked around me at shows and realized I’m just fully surrounded by men, and I honestly feel like this scene has and continues to be crowded by them literally and metaphorically. Female creatives aren’t judged for their art before they’re judged by their appearance. And if they’re bad at their instrument, it’s because of their gender, not their lack of practice. And if they’re good… well, they’re not THAT good. I’m proud to be a part of an event like this for so many reasons. First, all these women are incredible at what they do and deserve this recognition. Second, because I really think that holding these events are a necessary step in going forward to detach women from being “female creatives” and just allow them to be what they are and always were- “creatives”.

5. What's your Go-To cereal?

Honey Nut Cheerios, the classic.

6. What have been some of your favorite music releases of 2020? Any artists readers should check out?

All D.C.R Pollock singles
The Brighter Side- Take it to heart
I Hope You’re Doing Okay- S.S. Something
You’ll be Fine- Hot mulligan
California Cursed- Drain
Brave Faces Everyone- Spanish love songs
Rather Be Alone- Power alone
No Blame… Just Facts- Pain of truth
Not Feeling Human- Its Butter
Swingin Swords, Choppin Lords- Mindforce
Lavender- Initiate
Petals for Armor- Haley Williams

7. Anyone you'd like to promote and give some love to?

I’d love to promote the Stein family for being my cookie flavor testers, and Evan specifically for being my kitchen assistant all the time (even though I think he might just do it so that he can eat all the extra cookie dough). I also want to promote @Clarke_audrey on instagram- she’s an amazing sexuality coach who writes blogs, educates her followers on a daily basis, and also even does personal coaching sessions. She has helped me so many times to understand my full power as a woman and actively shares the stories of her female followers through interviews and blogs on a huge range of topics. She is a female intellect/creative that I really look up to, and I think everyone should check out her page. I also want to shout out Michelle Obama. I love you Michelle Obama. Also- GO VOTE!!!!!!

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